Inside Mojito’s web3 partnership with Etihad Airways
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As the national airline of the United Arab Emirates, Etihad Airways was launched just after the dawn of Y2K in 2003 following a royal decree issued by the late President, Sheikh Khalifa.
Founded with a vision to refine air travel through a new standard of luxury, its two-decade journey has transported passengers (and cargo) across North America, Asia, and, of course, the Middle East alongside forays into F1, soccer jerseys, stadiums, arenas, charitable organizations, and beyond.
All the while, they’ve continually raised the bar in luxury travel with such accolades as the sky’s first three-room suite, which is probably bigger than the NYC shoebox you spent the summer living in after college.
Bringing together the past, present, and future of the UAE — onchain
The ‘United in Time’ collection features a mix of digital and select physical pieces themed around the act of movement, form, sky, and the possibilities of a tech-forward future utopia. It also features some of the region’s most celebrated artists, including Diaa Allam, an international UAE-based artist celebrated for his coupling of Arabic calligraphy and live performances, and Amrita Sethi, one of the first NFT artists in the UAE.
Other artists include Khawla Abu Saleh, Mohammad Reza Domiriganji, Sneak Hotep, Rami Dibo, Kristel Bechara, and many more. Having commenced on April 15th, the artworks will be exhibited in the new Abu Dhabi Terminal A and Kempinski Mall of the Emirates for a period of three months.
What Mojito did for Etihad
A big round of applause for Etihad for unlocking an entirely new revenue channel (and dynamic dataset) by selling artwork using web3 technology. By tapping into their customers' interests beyond travel, they've once again risen to new and historic heights.
Check out United in Time here.
Whether you’re a developer seeking software or a brand searching for a long-term partner, our team at Mojito has the tools and services to bring your web3 vision to life.
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How Mojito is Powering the Toledo Museum of Art’s Second NFT Drop
We caught up again with the museum's CEO to hear how they're leveraging Mojito's tech stack to engage new audiences.
This past spring, we had the honor of collaborating with the Toledo Museum of Art (TMA) on the Sankofa Carnival: a digital art experience that showcased a three-part collection of digital works from artists Osinachi and Yusuf Lateef.
This Mojito-powered activation marked TMA’s triumphant first foray into NFTs, where the institution seamlessly adapted to web3 technology, engaging its audience in a narrative about how art can connect people across cultures.
Now, on the heels of the Sankofa Carnival success, we’ve partnered with TMA once again, this time to present House of Yatreda: an immersive, multi-sensory exhibition by Yatreda ያጥሬዳ, the digital artist collective based between Ethiopia, Kenya, and the United States.
House of Yatreda — which will also spotlight Ohio-based painter Jordan Buschur — will be open to the public at TMA through November 10. As another exhibition that features a limited-time open edition minted on-demand exclusively at TMA, House of Yatreda is a testament to the melding of physical and digital art, and traditional art institutions adopting cutting-edge initiatives powered by Mojito's invisible web3 technology.
To check in on how TMA is feeling about the burgeoning new paradigm they've entered into, we spoke with Sophie Ong, the Assistant Director of Strategic Initiatives for the Toledo Museum of Art, and Adam Levine, the President of Edward Drummond and Florence Scott Libbey and Director and CEO of Toledo Museum of Art.
How Web3 can Boost Luxury Fashion Sales
Three ways web3 help ease the mid-year woes of some of the world's largest luxury brands — LVMH, Prada, Gucci, and more.
From CNBC to Vogue Business to Reuters, the expert analysts have spoken: luxury sales are down.
Hugo Boss reported a second-quarter sales slump of 1% (a cool billion euros), with brick-and-mortar retail revenue down another 3%.
Kering, Gucci's parent company, reported a 50% drop in net profits, while sales have slumped 11% to €9 billion. Gucci, Kerring's star child, dropped 19% in Q2.
The LVMH side of the jewel-encrusted collar is also feeling the squeeze, with slower sales due to decreased Q2 spending among Chinese consumers.
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Who’s hungry for zero-party cookies?
Welcome to the future of personalized consumer data.
Camilla McFarland isn't just a crypto OG who's been making moves onchain since 2013; she's also an advisor and member of Mojito's founding team, who's long been at the forefront of brand innovation in web3.
What better person to wax onchain poetic on the future of brands in web3 at one of the industry's largest global gatherings: EthCC?
Following her talk last year on Big Brands & Web3: NFTs and the consumer brand revolution, Camilla took the stage this week in Brussels to drop some more alpha on brands making moves onchain in a new talk, Zero-Party Cookies: the future of personalized consumer data.
